Site Policies

Our goal, at Penny-Slot-Machines.com, is to provide a safe haven to play the best Vegas slots online. Below, we outline our philosophy and policies, and details about how we monetize the site.

• The main focus of our website is free slots.

• We do not collect email address, and we never have done.

• We do not use intrusive pop-ups to sell products.

• Our online casino reviews and recommendations are based on the views of independent writers.

Advertising and Monetisation

• We do not allow advertising on the site. Instead, we utilize affiliate partnerships to generate revenue, as and when they happen to be available.

• Our affiliate partnerships do not affect the content of our reviews or whether we recommend a casino. We recommend casinos purely based on the advice of our independant casino experts research and experience.

Our Reviews, Ratings and Partners

In combination with our free slots, we also offer information about online casinos for anyone looking to play real money slots. Our aim is to provide useful reviews and recommendations that can help visitors choose a safe and reputable casino, with the best games.

All of our reviews are independently written, by experts in the casino industry. We hire experts to write honest reviews, to reflect their research, and never based on commercial relationships.

Advertising & Revenue Generation

Our listings and our editorial content (reviews and recommendations) are 100% independant and never influenced by the online casino operators

Our site does not allow advertising. That is, we do not allow online casino groups to feature on this site in exchange for a payment. Likewise, we do not allow guest bloggers or external influencers to publish articles in exchange for money, or any other payment, like backlinks etc.

Instead, our site generates revenue through affiliate partnerships with any online casinos. The revenue generated pays for the significant costs related to running the site, and also creates profit.

How do we keep our site free of charge?

• We generate the funds to run the website through trusted marketing partners (affiliated partners) - we explain this in more detail in the section below).

• Importantly, our listings, ratings and our reviews are not based on commercial relationships - our affiliate partners have no say whatsoever in the reviews, or recommendations we provides. Essentially, we affiliate revenue when one of the casinos we list happens to have an affiliate program available, rather than allowing advertising on the site.

How does our site generate revenues?

We do not allow online casinos to pay to appear on the site. Our online casino reviews and recommendations are produced solely from a 'which is the best place to play online slots for real money?' stance. Once our reviews are finished, and the casinos tested out (we hire independent experts to do this), we then search to see if we can find 'affiliate links' which can earn us revenue.

Affiliate links look and work in exactly the same way as regular links, but when these links are clicked by a user, the online casinos recognises that it came for our site and this generates a payment. The payments made by online casinos vary – sometimes it is a certain price per click, or per sign-up, per user, or based on revenue share.

Do affilate partners compromise the site?

Our reviews are written by genuinely independent experts, who have no idea which casino do or don't pay affiliate commissions. The content is not affected at all by commercial relationships.

Although most online casinos offer affiliate payments, not all of them do. For example, we have been recommending Betway Casino in the UK for over a decade, but they do not pay us a single penny for visitors from the UK.

Likewise, we have reviews of several casinos on the site that we do not have an affiliate partnership with at all. We chose to hire writers to review the casinos because they were interesting, offering something different, or are so famous that people were searching for them.

We appreciate our affiliated partners, but we do not allow them to affect our reviews and listings in any way whatsover. So if you see an online casino recommendation on the site, you can be confident that we believe it’s a good casino, and not because an advertiser has paid us to say that it’s good.

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